top of page
Working at CVS Health during the COVID-19 vaccination period was a once in a lifetime opportunity to bring people one step closer to normalcy. This integrated campaign asked people to share what they can't wait to do once they're fully-vaccinated with #OneStepCloser.
#OneStepCloser was introduced via this national TV spot.
We threw down the #OneStepCloser challenge on TikTok, which had phenomenal results. Click the image above and enter the password to watch the case study.
These were :06 vids placed on various social media sites. They filled in the blank of what people were one step closer to and invited viewers to share their #OneStepCloser as well.
More CVS Health Work
Based on the insight that people go to the web to search for medical-related topics, these social videos educated people on products and services at CVS HealthHUB. Come on, you know you've gone to Google to figure out what that rash is.
bottom of page