Working at CVS Health during the COVID-19 vaccination period was a once in a lifetime opportunity to bring people one step closer to normalcy. This integrated campaign asked people to share what they can't wait to do once they're fully-vaccinated with #OneStepCloser.
#OneStepCloser was introduced via this national TV spot.
We threw down the #OneStepCloser challenge on TikTok, which had phenomenal results. Click the image above and enter the password to watch the case study.
These were :06 vids placed on various social media sites. They filled in the blank of what people were one step closer to and invited viewers to share their #OneStepCloser as well.
More CVS Health Work
Based on the insight that people go to the web to search for medical-related topics, these social videos educated people on products and services at CVS HealthHUB. Come on, you know you've gone to Google to figure out what that rash is.