AGENCY: TEAM

 

THE ASK:

Drive families in-store by sending them on an adventure through Bikini Bottom. Partnering with Paramount for "The SpongeBob Movie: Search For SquarePants," Burger King wanted to promote its exclusive SpongeBob menu with an immersive experience. During Art Basel weekend, TEAM transformed a Miami Burger King into Bikini Bottom.

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BACKGROUND:

Burger King invited TEAM to compete in the pitch for this assignment. Three weeks later, we won and were awarded the business. From the RFP kickoff to the event, the entire project had an aggressive, four-month timeline.

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HIGHLIGHTS: ​

• 3 Challenges Within The Indoor Experience 

• 4-Page Script

• 5 Areas with their own distinct feeling

• 1 Touchscreen Digital Game

• 10 Performers/Brand Ambassadors

• 50+ Creative Mechanicals

• 40’x40’ Themed Outdoor Dining Area

• 1 Interactive Art Mural Engagement

• 1 Landing Page

 

RESULTS:

Over 2,000 people attended (our original projections being around 1,200). Not only did we exceed expectations, but we also had to turn people away at the end of the night because the lines were too long. The client was thrilled with the outcome, and most importantly, attendees really enjoyed their adventure through Bikini Bottom.