AGENCY: TEAM

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TEAM was tasked with designing an experience to launch Bombay Sapphire Premier Cru in the U.S. to generate buzz with trade and influencers.

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We created an immersive dinner series transporting guests to a lemon orchard in Murcia, Spain, where Bombay Sapphire Premier Cru’s lemons are harvested. The event immersed people in Spanish culture, with azulejo walls featuring seating assignments, a personalized menu telling the story of Premier Cru, and live entertainment. A sensorial four-course meal was paired with four specialty cocktails prepared by startenders. Projection mapping transformed the indoor spaces to look, feel, and smell like guests were in a Murcian orchard. 

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So, who's ready for some paella?