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AGENCY: TRIBAL DDB

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Tribal was asked to promote the new Teenage Mutant Ninja Turtles show targeting both kids, who don't know the classic TV show, and fans up to age 40 who grew up with the TV show. At Comic-Con 2012, we delivered a mobile game where people picked a side: The Foot Clan (the bad guys) or The Turtles (the good guys) and completed missions to win the battle for Comic-Con.

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