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Havana Club

AMPARO CASE STUDY:

AN IMMERSIVE IG EXPERIENCE

AUGMENTED REALITY 

HAVANA CLUB BOTTLE LABEL

AGENCY: TEAM

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How do you adapt an award-winning live brand experience to engage with a larger audience during social distancing? 

 

This was the challenge TEAM and Havana Club faced in reimagining AMPARO™ – an epic story of love, revolution, and stolen rum inspired by the life of Amparo Arechabala and the family behind The Real Havana Club Rum. 

 

That’s how The Amparo Experience, an original Instagram experience, was created. 

AGENCY: TEAM

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Using augmented reality (AR), we not only told the unbelievable story of Havana Club's rich history -- we sent viewers on a journey through it! When people scanned the QR code on the bottle, it started this interactive experience as they learned the story behind the label.

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