AGENCY: TRIBAL DDB

These days, it's extremely common to have an app that tracks your sleep, physical activity, and health. However, when we presented this idea to Advil PM around ten years ago, it was almost unheard of. The "Power Down App" was created as a solution for people who work way too hard to get better sleep. Anyway, I'm going to take a nap.

© 2020 Kevin Growick